Anyone who’s been on Instagram of Facebook knows that flowers are a big draw - everyone loves to post photos of themselves holding flowers, smelling flowers, sitting in a field of flowers… not to mention all the accounts dedicated to flower arranging and design.
If you’re someone who loves to look at flowers on social media, don’t let the ambitious designs and exotic blooms hold you back you from making flowers and plants part of your real life. For some, they are as essential to enjoying life as food and drink.
Flowers and plants make the best gifts
If you’re looking for a gift for a gift for a friend of loved one, flowers and plants are always as a great option for all ages.
Research from the American Floral Endowment (AFE) and Society of American Florists (SAF) in 2016 confirmed that nearly 3 out of 4 consumers have a “high appreciation” of flowers. In addition, 65% feel special receiving flowers as a gift, and 60% believe that flowers have a meaning unlike any other gift.
An added benefit? Gifting flowers seems to be just as meaningful as receiving them, as 89% of respondents remember the last time they gave someone flowers.
It doesn’t have to just be for birthdays or anniversaries either. Flowers and plants are great gifts for new babies, new houses, new jobs, old friends, rainy days and the best reason of all: “just because”.
Blogger Hafsa Lodi shared these thoughts about gifting flowers: “Flowers are obviously best received when they’re least expected. And yes, they’re somewhat expected on special occasions, like birthdays and anniversaries. That doesn’t mean, however, that the gesture becomes any less special.”
Buying flowers for your own enjoyment doesn’t need to be saved for a special occasion. Flowers and plants are a visceral and immediate connection to nature, especially for those who live in a more urban environment. In fact the well documented mental health benefits make flowers a form of ‘nature therapy’.
Get help from the experts
If you’re worried you won’t know what to order, or you won’t be able to keep flowers or plants alive long enough to enjoy them - help is available!
Speak with your local florist about your concerns and they will be able to help you choose the best blooms for yourself (or for giving). Some florists also offer classes in flower arranging, or building a succulent garden, as social evenings for customers.